Loyalty cards, business cards, staff recognition, prize draws and queue tickets, delivered straight to the wallet.

Bee Loyal puts stamp cards, staff business cards, recognition points, prize draw entries and queue tickets into Apple Wallet and Google Wallet. Nothing for people to install, one flat price.

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Four products, one login

Wallet-delivered loyalty cards for shops, cafés and salons. Wallet-delivered business cards for any company whose staff meet people. Prize draw cards for anyone with a prize to give away. Queue tickets for anywhere people wait: a numbered ticket in the wallet that tells them when it is their turn. All run on the same platform from the same dashboard, and each works on its own. Switch on recognition and every business card gains a points balance too.

Digital loyalty cards

Stamps and points your customers keep

A customer scans a code at the counter and the card lands in their wallet. Staff add stamps or points from a phone by scanning the card. Rewards sit on the back of the card, and offers arrive on the customer’s lock screen as a notification.

  • Apple Wallet and Google Wallet. No app to install, no account to create.
  • Stamps towards a reward, an open-ended points balance, or a monetary balance in pounds and pence. Your choice per card.
  • A staff app for adding stamps and points, so it works alongside any till with no integration.
  • Push offers from the dashboard to cards that have gone quiet, to your best customers, or to everyone, and see how many cards each offer reached.
  • Up to 10,000 customer cards and no charge per location. Bigger audiences are on a quote.
  • Prize draws included: every card has an entry number, and the winner hears on their phone.
  • Your data, exported as CSV whenever you want it.
A loyalty stamp card in Apple Wallet: six of ten stamps collected, the next reward and a current offer, with a QR code for the till

Digital business cards

One card per person, kept up to date for everyone

Create a card for each member of staff and send it by email or QR code. They add it to their wallet and share it with a tap. The person receiving it scans a code and gets a contact straight into their phone. No app, no account, no adverts.

  • Up to 10,000 cards and users for one flat price.
  • Change a job title or phone number once and every wallet holding the card updates.
  • Retire a card when someone leaves and it is voided on Apple and expired on Google.
  • Your branding only. Recipients never see a “powered by” message or an advert.
  • An API, so cards can be created from your HR system or staff directory.
A digital business card in Apple Wallet: company logo, name, title, phone and email, with a QR code to add the contact

Recognition cards

The business card with a points balance

Switch on recognition for your company and every staff business card gains a points balance, shown top right on the pass. A manager awards points from the dashboard with a reason, and the card holder’s phone shows a notification the moment it lands. Nobody else we could find delivers recognition as a wallet pass, so it needs no app, no login and no desk.

  • Points on the front of the card, the latest award and its reason on the back.
  • Award or redeem from the Cards page in a few seconds, or from your own systems through the API.
  • A notification on the holder’s phone for every award, with the reason.
  • A Recognition page with monthly and all-time totals per person, exportable as CSV.
  • Built for shops, salons and hospitality, where staff are on their feet rather than at a screen.
  • Included with Business Cards. Turn it on from the Company page whenever you are ready.
A staff business card in Apple Wallet with a recognition points balance of 240 in the top corner

Prize draw cards

A draw your customers carry in their wallet

Every card carries a unique entry number. Customers enter by scanning a code, from a poster, the counter or a social post, and the card lands in Apple Wallet or Google Wallet. When the draw closes you pick the winner from the dashboard, at random or by typing the number, and the winning card updates with the prize message and a notification on their phone. No tickets, no spreadsheet, no announcing a number nobody wrote down.

  • Unlimited draws and up to 10,000 entry cards, each with its own number. Every draw collects its own entries, so January’s entrants are not in October’s draw unless they enter again.
  • A public entry link and QR code per draw, switched on and off from the dashboard.
  • Random selection with cryptographic randomness, or enter a winning number you drew another way.
  • The winner’s card updates and their phone shows a notification. Optionally tell everyone else the draw has closed.
  • Your own terms and conditions on every entry card, with the draw name, prize and closing date, on the back of the Apple pass and in the details of the Google one.
  • A record of every draw: entries, method, time, who ran it and the winning number.
  • Included with Loyalty, where your existing customers are entered automatically. On its own it is £10 a month for unlimited draws, or £15 for a single draw with nothing to cancel.
A prize draw entry card in Apple Wallet: entry number 1042 in the top corner, the draw name, prize and closing date, with a QR code

Queue tickets

Their place in the queue, in their wallet

Barbers, walk-in clinics, tyre bays, food halls, repair counters: anywhere people wait. The customer scans a code, or staff issue a ticket from the app, and a numbered ticket lands in Apple Wallet or Google Wallet. On iPhone it shows how many people are ahead and counts down as the line moves. When it is their turn, staff tap Call and a message lands on their phone: “Please come to the counter”, “Your table is ready”, or whatever you type. No app, no account, no web page to keep open, and nobody hovering by the door in case they miss their turn.

  • Numbers start at 1 every day. Issue from the staff app, with an optional name so you know who to call, or let customers take a ticket from a poster.
  • The staff app lists everyone waiting and everyone called, newest first, with how long they have been there.
  • Call with one of your standard messages or type one. Call again if they missed it.
  • iPhone tickets show the customer’s place in the line and update as it moves. Google Wallet tickets show the number, the status and the message.
  • Names stay on your list, never on the ticket. Finished tickets are voided in the wallet and gone from the record within a day.
  • £10 a month for unlimited tickets, however many people you serve.
A queue ticket in Apple Wallet: number 14, three people ahead, and the message row where the call lands

43%

of consumers would rather manage rewards from a digital wallet card than download a brand app.

48%

already keep four or more loyalty cards in their phone’s wallet.

The people who refuse to install your app will still add a card to the wallet they already open to pay.

Source: Vibes 2026 Mobile Consumer Insights, 1,100+ respondents.

Why businesses switch to us

We read what people say about the alternatives before we set our terms. These are the things they complain about most, and what we do instead.

Flat price per company

No per-seat and no per-location charges. Add staff, customers and cards without the bill going up.

Prices on the page

What you see below is what you pay. No demo to sit through and no quote to wait for.

Cancel it yourself

Self-service cancellation from the dashboard. If a subscription lapses, cards stay readable for 30 days rather than vanishing.

Nothing to install

A wallet pass, not a brand app. Customers and card recipients never download anything or create an account.

Works with your till

Stamps come from a staff phone, so there is no POS integration, no two-year contract and no lock-in to a till.

Built and run in the UK

Hosted on AWS in London and supported by the engineers who wrote it, at a Manchester studio you can actually phone.

Custom work

Something else in mind?

Loyalty, business cards and prize draws are the cards we sell off the shelf, but the platform underneath is general: any pass Apple Wallet or Google Wallet can hold, with your artwork, your fields and a notification when something changes. We build custom card types and integrations for a fixed quote. Recent asks: membership cards that renew, event tickets with a scannable entry code, parking permits, and cards fed from your own system through the API.

  • A card type of your own: gift cards, memberships, event or venue passes, vouchers with an expiry, staff ID.
  • Integration with what you already run: your till, booking system or CRM issuing and updating cards through the API, or a webhook telling your system when a card is used.
  • Bulk issue from a spreadsheet, single sign-on for your staff, or your own domain on the card links.

Tell us what you need

Fixed quote within two working days. No charge to ask.

Pricing

Flat per company. No per-seat fees, no per-location fees and no hidden team tier. Every plan starts with a 30-day trial. Prices exclude VAT. Need something custom? See above.

 

Business Cards

£10/month

Billed monthly, cancel any time

Up to 10,000 cards and users for one company.

  • Apple Wallet and Google Wallet passes
  • Email and QR code delivery
  • Central updates and card retirement
  • Recognition points, switched on per company
  • API access

Create account

 

Loyalty

£10/month

Billed monthly, cancel any time

Up to 10,000 customer cards, no per-location charge.

  • Stamp, points or monetary balance cards in both wallets
  • Staff app for stamps and points
  • Rewards menu on the card
  • Targeted push offers with delivery counts
  • Prize draws included
  • CSV export

Create account

 

Prize Draws

£10/month

Billed monthly, cancel any time

Unlimited draws and up to 10,000 entry cards for one company. Just one draw? £15 one-off, nothing to cancel.

  • Entry cards in both wallets, each with a number
  • Public entry link and QR code
  • Random or entered-number draws
  • Winner notified on their phone
  • Your terms on every entry card
  • A record of every draw

Create account

 

Queue Tickets

£10/month

Billed monthly, cancel any time

Unlimited tickets for one company, every day.

  • Numbered tickets in both wallets
  • Staff app to issue, call and finish
  • Place in the line on iPhone tickets
  • Call messages as notifications
  • Poster QR code for self-service
  • Names for your list, never on the ticket

Create account

There is no free tier and no surprise annual charge. Cancel from the dashboard at any time.

Up and running in minutes

1

Design your card

Upload a logo, pick your colours and set the stamps, points and rewards. You see a live preview of the pass as you go.

2

Put the code on the counter

Customers scan it to get the card, or a queue ticket. For business cards, send each person their card by email or QR code instead.

3

Stamp, reward, repeat

Staff scan to add stamps or points. Offers go out from the dashboard and land on the card as a notification.

Frequently asked questions

Do my customers need to install an app?

No. Cards go into Apple Wallet on iPhone and Google Wallet on Android. A customer scans a code, taps Add, and the card is on their phone. Google Wallet ships with Android, so there is nothing new to download.

Does it work with my till?

Yes, with any till. Staff add stamps and points from the staff app by scanning the customer’s card, so there is nothing to install on the POS and nothing to renegotiate if you change POS later.

What happens if I cancel?

You cancel from the dashboard. Cards go read-only for 30 days rather than disappearing, so your customers are not left with a card that suddenly stops working, and you can export your data at any time.

I have more than one location. What does that cost?

The same £10 a month. Loyalty is priced per company, not per site, so every location runs on the one account and staff at any of them can add stamps.

What if I need more than 10,000 cards?

Each £10 plan covers up to 10,000 cards, which is far more than most businesses need. For bigger audiences, such as a large membership or a creator giving a card to every follower, get in touch for a quote.

Can I update a business card after it has been sent?

Yes. Edit it in the dashboard and every wallet holding the card gets the update. When someone leaves, retire the card and it is voided on Apple Wallet and expired on Google Wallet.

How do recognition points work?

Recognition is a setting on your company. Once it is on, every staff business card shows a points balance. A manager opens the Cards page, picks a person, enters the points and a reason, and the card updates with a notification on the holder’s phone. Redeeming works the same way in reverse, and the Recognition page keeps the full history.

Are recognition points taxable?

The points themselves are just a number on a card. If staff exchange them for vouchers, gifts or cash as a reward for their work, that is normally a taxable benefit in the UK, reported through a P11D or a PAYE Settlement Agreement, and the £50 trivial benefits exemption does not cover performance rewards. We keep the ledger and you choose what points are worth, so check the arrangement with your accountant.

Can you build something that is not on this page?

Usually, yes. Everything here runs on one platform that can issue any kind of wallet pass and update it from the dashboard or the API, so a new card type or an integration with your own system is a quote rather than a research project. Tell us what you want to happen and we will say what it costs and how long it takes.

What if I only want one prize draw?

Buy a single draw for £15. It is a one-off payment, not a subscription: you get up to 10,000 entry cards, the entry link and QR code, the winner notification and the record of the draw, and there is nothing to cancel afterwards. If you find yourself running more than one a month, unlimited draws are £10 a month.

Do I need a licence to run a prize draw?

A free prize draw is not a lottery under the UK Gambling Act 2005 as long as entry is free, so no licence is needed. Keep entry free (no purchase required), publish simple terms with the closing date and prize, and pick the winner fairly. Each draw has a terms and conditions field, and what you type there goes on every entry card with the draw name, prize and closing date, so the terms travel with the entry. Bee Loyal picks at random with cryptographic randomness and keeps a record of every draw, so you can show how the winner was chosen. Paid-entry raffles are different: they are lotteries and need registration or a licence, and Bee Loyal is not built for them.

How does the queue work if my customers have no app?

The ticket is a wallet pass, the same kind as a boarding pass. Scan the code, tap Add, and the ticket is in Apple Wallet or Google Wallet with its number. Staff see the queue in the Bee Loyal Staff app and tap Call when it is someone’s turn; the message arrives as a notification on the customer’s phone and stays on the ticket. iPhone tickets also show how many people are ahead and update as the line moves. Nobody has to keep a page open or watch for a text.

What about customers without a phone, or who don’t add the ticket?

They still have a number. Every ticket is on the staff app’s list from the moment it is issued, whether or not it reaches a wallet, so staff can call the number out as they always have. Add a name when you issue it and you know who to look for.

Where is my data held?

On AWS in London, run by Bits Matter Ltd in the UK. Loyalty cards are identified by a unique code rather than by personal details, so you are not obliged to collect customer data to run a scheme.

Built by Bits Matter

Bee Loyal is built and supported by Bits Matter, a Manchester hardware and software engineering studio. We wrote the passes, the staff app, the dashboard and the cloud back end ourselves, so when you have a question you get an engineer, not a ticket queue.

About Bits Matter

Contact us

Got a question, want a demo or need something custom? Tell us a little about your business and we’ll reply by email, usually within two working days. Ready to try it yourself? Create an account and see your card in a real wallet in minutes. Every plan starts with a 30-day trial and no card details are needed.

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